Want to create great watches for your fans? Get started for free!
Learn more >
[Companies that deal with physical goods and materials have] turned what was previously a frustrating retail-shopping experience into a hassle-free (and even fun) online shopping experience. Amazon was the pioneer in this category. They proved to the consumer that purchasing items from clothing and personal accessories to home appliances and entertainment can all be done online and much more efficiently than purchasing within a brick and mortar space.
Although this trend isn’t a new one, its full potential is still yet to be realized. When you look at a company like Modify Watches and see how they were able to create a subscription service for a new watch every two to three months, it proves just how powerful e-commerce and subscription models can be when they join forces. It’s changing the way that businesses evolve and in how they are addressing consumer needs.