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Latest — Watch of the Month Club

Awesome Watches: Because at Modify, Good isn't Good Enough

Do you remember that moment in your childhood when you thought to yourself, "I'm tired of awesome. From now on, I'm gonna do everything I can to be good."  No?  That's because it never happened.  To anyone.  Ever.   As humans (or are we dancers?), we constantly strive to seek out more awesome and spread it throughout our lives like it was awesome butter on our life toast. And Modify is no different.  Modify Watches makes awesome watches.  The difference between Modify and other watch companies is that we don't settle for good....

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Chris Cheng and Modify Watches – The History

Chris Cheng is the winner (read: Top Shot!) on History Channel’s Top Shot this season.  Cheng is also a friend (Top Friend?) of Modify’s CEO Aaron Schwartz. Their serendipitous friendship began when Chris randomly met Aaron…but before getting into that story, here’s the skinny on Chris. After winning the $100,000 prize on Top Shot and earning a professional shooting contract with Bass Pro Shops, Chris Cheng left his day job at Google to turn his hobby into a profession. He’s been keeping busy with his newfound fame and fortune and very soon,...

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How Modify's McQueen Watch Got Its Name

Dope Watches can only have ultimately dope names. And that’s the case for the McQueen. It’s simple, it’s classic, and it’s quintessentially cool. Who else fits this bill? Steve McQueen, Mr. King of Cool. [caption id="attachment_1311" align="aligncenter" width="225" caption="This is a man who knows how to wear a watch, even when he isn't wearing one"][/caption] Whether he’s great escaping from a WWII POW camp or saving a village from Calvera, he gets things done.  If Steve had an interchangeable watch, there's a good chance he'd choose our McQueen. It fits his cowboy hat tipping ways.  The late McQueen once...

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WonderRoot and Modify Partner for the Together Watch Fundraising Campaign

Modify is THRILLED to partner with Atlanta-based non-profit, WonderRoot. During the month of June, for every 'Together' watch sold, $20 will go to directly benefit our amazing non-profit partner. - WonderRoot is a family of designers, musicians, social justice workers and career volunteers.  Day in and day out these people come together to imagine a better world through the arts.  With a mission to unite artists and community to inspire positive social change, WonderRoot works to support artists to have successful professional careers while addressing issues of environmental justice, health and...

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UC Berkeley BPlan Finalist!

This past week, the Modify team participated in the UC Berkeley Startup Competition (aka "Bplan"). We applied in January and were accepted as semi-finalists from a pool of 150+ entrants.  On Tuesday, three of us presented to an esteemed panel of venture capitalists, angel investors and lawyers. We'll call ourselves a "ragtag" team, as it was clearly the three less-mature members of our team :) [caption id="attachment_1236" align="aligncenter" width="620" caption="Nothing says team solidarity like the thumbs up, strong fist and "rawr claw""][/caption]   The semifinals went great, as the public...

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