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Latest — Watch of the Month

How Modify's McQueen Watch Got Its Name

Dope Watches can only have ultimately dope names. And that’s the case for the McQueen. It’s simple, it’s classic, and it’s quintessentially cool. Who else fits this bill? Steve McQueen, Mr. King of Cool. [caption id="attachment_1311" align="aligncenter" width="225" caption="This is a man who knows how to wear a watch, even when he isn't wearing one"][/caption] Whether he’s great escaping from a WWII POW camp or saving a village from Calvera, he gets things done.  If Steve had an interchangeable watch, there's a good chance he'd choose our McQueen. It fits his cowboy hat tipping ways.  The late McQueen once...

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Baseball season is here! And Brian Wilson's beard is still strong.

Baseball is finally back again!  And Modify Watches couldn't be happier. MLB just kicked off the first spring training games last weekend, and the fans of 30 different teams could not be more excited.  This is the time of year that Cubs fans can truly dream and Cleveland Indians fans (sorry Aaron) can taste real optimism... at least until the regular seasons starts and they inevitably implode.  Most important, Brian Wilson brought his beard along to Spring Training, which means that watching him pitch will remain an absolute pleasure, regardless of the results....

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Big Watches: Modify Watches are Bigger... and Better

Big watches?  At Modify, we say "thank you sir, may I have another". It's a well known fact that in every pocket of society, except of course the spy world, that bigger is indeed better.  Bigger cars, bigger houses, bigger pay checks.  Bigger shoes, bigger shirts, bigger service.  These are the facts. Turns out watches aren't so different.  The NY Times noticed it.  We noticed it... first of course. As you know, we have two sizes of big watches - the mini and the classic.  But the mini ain't so mini,...

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Modify QR Code Watch - Because simply reading time on your watch is soooo 2011

Modify is proud to launch the QR Code Watch.  To which you may be thinking any of the following: "Um... you made WHAT?!?!?" "But where are the hands???" "Why would I use my phone to look up a QR code when it says the time on my phone???" "Where are my pants???" As you've come to expect, Modify Watches all your answers: We made a watch.  With no hands.  And a QR code that you can scan to get the time.   Are you impressed yet? Hands?  We must have...

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