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Latest — Press

Announcing Mod-to-Order: custom Modify Watches on Kickstarter

MODIFY INDUSTRIES INTRODUCES CUSTOM ‘MOD-TO-ORDER’ WATCHES THROUGH KICKSTARTER Upload a Design or Photo — Print onto Modify Watch — Show Your Colors San Francisco, CA, 2/26/2014 – Modify Industries, Inc., a San Francisco-based company that designs and manufactures interchangeable watches, which are available in over 3,000 combinations, announced today their  “Mod-to-Order” custom watch platform through Kickstarter. Colorful, fashionable—and most importantly—interchangeable, Modify Watches are worn by men and women looking to express themselves through unique timepieces they help build.  Since its launch in 2010, Modify has worked closely with its tight-knit...

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TWENTY16 Pro Cycling Rises Again

You might notice a theme related to cycling of late. We recently shared some insights into the cyclo-cross world championships. If you follow us on Twitter you know that one of our favorite things to do is find interesting news about cycling and share it with the world, whether it's mountain, road, cyclo-cross or otherwise. Aaron may or may not have been wearing a road racing jersey from team ENGVT in the office today. What you may not know is that one of our first relationships in cycling was built...

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Introducing modINVISIBLE: World's 1st Invisible Watch Collection (Coming 6/1)

San Francisco, CA (April 1, 2013) – Modify Watches, the trend-setting modular watch company, has long been a proponent of listening to its customers and implementing their innovative and often unorthodox ideas. After its suggestion box was overwhelmed by emails, love notes and recyclables all suggesting the same thing, Modify responded with its latest launch: the world’s first invisible watch – modINVISIBLE! “I got to tell you, I didn’t believe in it at first,” said Modify CEO Aaron Schwartz, “but when the ModiFamily says they want something awesome, I say...

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Modify's E-Commerce Update

Big news ModiFamily, do you know where Modify was spotted online yesterday? We will give you three guesses of where you can pick-up your next mod fix (and no cheating on Facebook). Okay, time’s up. Modify Watches are now available on! Schweeeeet! This means you can now find our dope, interchangeable, water proof watches through one of the largest online retailers in the world. Click on over to check out Modify on And while you’re there, it would be MUCH appreciated if you left a quick review. Amazon...

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Modify Watches On-Stage at SXSWi

Ayo recently had a cool opportunity to pitch Modify Watches at SXSW Interactive during a panel hosted by Startup America. Even the host of the panel, Scott Case, came on-stage checking the time and showing his colors with a dope interchangeable watch from Modify. Gotta love it! Find out what Ayo had to say about Modify, he’s on from 9:40 to 12:00. He had about a minute to sum up Modify's vision to create and share customizable style, with quality product and amazing customer service. The media experts on-stage with Ayo included WSJ's Sarah Needleman, PandoDaily's...

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