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Latest — Hilarity

44 Ways To Ring In 2014

Happy 2014 ModiFamily! How about that New Years Party? We totally feel you: Ours was packed/empty/raging/boring/busted by the cops, too. But that's all over with. 2014 is upon us! And now that it is, has anyone else noticed that 2014 has been weird? Like the University-of-Central-Florida-winning-the-Fiesta-Bowl-Weird? Yes. Yes it is. (Unless you are a fan of the Knights, an alumnus of the Orlando-based university or are a parent of Blake Bortles, you should answer yes to that question. Side note on a related subject: Did you know that UCF is...

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Welcome to the ModiFamily!

Welcome to the ModiFamily! You just made the best decision of your life (unless you’re this kid). The ModiFamily is the world’s most exclusive club. Okay, maybe 7th most exclusive, but your life is still about to get a heck of a lot more exciting and it’s a pleasure to have you aboard. In case you have no idea who we are, we are Modify Watches; a 2-year-old startup that creates unique, interchangeable watches for you to Show Your Colors, whether you want to be (quiet) or LOUD.  Everything we...

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Do the Harlem Shake!

Just like the planking phase of 2011 and the “Call Me Maybe” craze in 2012, everybody is doing the Harlem Shake. In case you've been hiding under a rock, that doesn't mean eating a trendy new dessert in northern Manhattan. Even Facebook is jumping on board. And you know what they say, “if it’s not on Facebook, it didn’t really happen” so it looks like this trend is sticking around for a while. I don’t know if anyone really knows why the Harlem Shake is so popular. But it is...

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Modify Watches spotted on Fox TV's New Girl

Drum Roll, please…we have exciting news concerning Modify’s very own, the one and only, the amazing Michael Vlamis! Last night, Michael made his TV debut on the hit Fox TV show, New Girl. Pretty cool! It was his first gig and of course he was showing Modify a little love sporting a dope interchangeable watch. I thought it was a really funny episode. Michael played a great hipster and we definitely dig the mod. But really we just hope he has actually washed his pants within the last 18 months. Check out...

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Awesome Watches: Because at Modify, Good isn't Good Enough

Do you remember that moment in your childhood when you thought to yourself, "I'm tired of awesome. From now on, I'm gonna do everything I can to be good."  No?  That's because it never happened.  To anyone.  Ever.   As humans (or are we dancers?), we constantly strive to seek out more awesome and spread it throughout our lives like it was awesome butter on our life toast. And Modify is no different.  Modify Watches makes awesome watches.  The difference between Modify and other watch companies is that we don't settle for good....

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