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Awesome Watches: Because at Modify, Good isn't Good Enough

Do you remember that moment in your childhood when you thought to yourself, "I'm tired of awesome. From now on, I'm gonna do everything I can to be good."  No?  That's because it never happened.  To anyone.  Ever.   As humans (or are we dancers?), we constantly strive to seek out more awesome and spread it throughout our lives like it was awesome butter on our life toast. And Modify is no different.  Modify Watches makes awesome watches.  The difference between Modify and other watch companies is that we don't settle for good....

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Chris Cheng and Modify Watches – The History

Chris Cheng is the winner (read: Top Shot!) on History Channel’s Top Shot this season.  Cheng is also a friend (Top Friend?) of Modify’s CEO Aaron Schwartz. Their serendipitous friendship began when Chris randomly met Aaron…but before getting into that story, here’s the skinny on Chris. After winning the $100,000 prize on Top Shot and earning a professional shooting contract with Bass Pro Shops, Chris Cheng left his day job at Google to turn his hobby into a profession. He’s been keeping busy with his newfound fame and fortune and very soon,...

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Revive the Dream and Modify Watches – This Month’s Together Partnership

Meet the Revive the Dream Institute, Modify’s non-profit partner this month. If you missed our partnership last month, check out WonderRoot . As part of our efforts to revive the dream, we’ll donate $20 of each Together  watch face to their organization. Let’s make this happen and raise some money! [caption id="attachment_1367" align="aligncenter" width="300" caption="Modify Watches is excited to work with the Dream Team from RTD!"][/caption] [caption id="attachment_1373" align="aligncenter" width="300" caption="The Together Watch - $20 of each face will go to RTD!"][/caption] Here’s the background on RTD and why we at...

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Modify Watches on fire at the V103 Bike and Car Show!

  Modify Watches was at one of the HOTTEST events in Atlanta last weekend. Check out the Album on Modify’s Facebook. Who was on the guest list? Usher, R Kelly, Tyrese, ModiFamily member / super-talented NHRA racer, Nicole Lyons , and of course everyone’s favorite Mod-esigner, Ashil. And not to brag, but people LOVED us. [caption id="attachment_1343" align="aligncenter" width="300" caption="Tyrese and Ashil sharing a ModiFamily handshake"][/caption]   [caption id="attachment_1341" align="aligncenter" width="300" caption="Demetria from "Tyler Perry's House of Payne" and Blue Rock showing off their Modify Watches"][/caption] [caption id="attachment_1342" align="aligncenter" width="224" caption="Nicole Lyons’...

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How Modify's McQueen Watch Got Its Name

Dope Watches can only have ultimately dope names. And that’s the case for the McQueen. It’s simple, it’s classic, and it’s quintessentially cool. Who else fits this bill? Steve McQueen, Mr. King of Cool. [caption id="attachment_1311" align="aligncenter" width="225" caption="This is a man who knows how to wear a watch, even when he isn't wearing one"][/caption] Whether he’s great escaping from a WWII POW camp or saving a village from Calvera, he gets things done.  If Steve had an interchangeable watch, there's a good chance he'd choose our McQueen. It fits his cowboy hat tipping ways.  The late McQueen once...

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