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Some of you may know me from Refill Revolution. Refill was a sustainability start-up I ran with a few great friends from business school. We never did figure out that business model, but we had a kick-butt logo [seriously: Refill Revolution is about taking the small actions in your everyday life that will positively impact the environment, like refilling a canteen instead of buying bottled water: The logo has green (the environment!). It has blue (water!). And there's a hidden water drop in the negative space. So, when Gary and...
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