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Juice in the City Custom Watches (or, 2 men in a sea of women). Part 1: Getting Ready

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When I first met Sarah Eisner from Juice in the City in April, we discussed customizing watches for JITC. After working on a few special watch offers that were released in cities across the U.S., we finally had the opportunity to design a custom watch for them as their gift to the attendees of the Clever Girls Collective's VIP party during BlogHer. Ashil, Sarah and Sarah's team worked on a lot of designs before we all agreed on a minimalist design in colors that Modify Watches had yet to create. [caption id="attachment_191" align="aligncenter" width="169" caption="Now that's a sweet watch"][/caption] [This picture is courtesy of Debbie Goldberg, one of the attendees of BlogHer, one of our favorite members of the ModiFamily on Facebook; the founder of the best pizza in SoCal, Fresh Brother's; and also an amazing blogger known as the Manhattan Beach Momma] We added the metallic finish, which you can see on some of our other dope watches (silver, black, brown) and created custom watch sets featuring a light gray (grey?) strap and a candy pink strap. The fun part was the VIP party was in San Diego. So the Modify Watches team spent 2 full-days packaging the product, and then Sean-the-intern and I flew there to hand-deliver the watches and act as booth babes. :) Whenever we have a major packaging event, everyone joins me at my house so we can at least be comfortable. Here are a few pictures of the packaging party... my next post will be about the party itself [caption id="attachment_194" align="aligncenter" width="179" caption="Final Quality Control of the watches, using our 4-point check"][/caption] [caption id="attachment_193" align="aligncenter" width="300" caption="Sets ready for final review... on the couch so Aaron can rest his old-man's back"][/caption] [caption id="attachment_192" align="aligncenter" width="300" caption="Finished sets, every one with a Modify Watches business card"][/caption]  

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3 comments


  • is their anyway that i could get my hand on one of these cool custom watch

    Marcus Jimenez on

  • It was ALL WORTH IT!!!! =)

    monkeysmama on

  • Love the watch!!!! Thank you……..and it was such a fabulous party too! :)

    Debra @ A Frugal Friend on

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