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The Post-post-Modern Startup (there should be a French term for this)


Ashil and I worked together, closely together, for four months before we met in person. Four! During that timespan
  • my niece was born
  • [caption id="attachment_104" align="aligncenter" width="251" caption="BABIES"][/caption]
  • we renamed the company
  • [caption id="attachment_102" align="aligncenter" width="224" caption="BIG renaming exercise"][/caption]
  • we designed and sold over 8000 watches
  • [caption id="attachment_103" align="aligncenter" width="420" caption="Some colorful Mods"][/caption]
  • I suffered two bulging discs (old man...)
  • [caption id="attachment_105" align="aligncenter" width="1183" caption="Bad back; great fashion"][/caption]
  • you probably watched some cool movies
  • [caption id="attachment_106" align="aligncenter" width="199" caption="Enjoy"][/caption]
Our first meeting involved my picking up Ashil and his wife Sejal at the airport and then going to In-and-Out (the west coast version of "McDonald's"). They were in town for his big 3-0 (and went to see the 49ers play). That, my friends, is modern entrepreneurship. (by the way, it took a few more months before we had a proper face-to-face work meeting. Hijinx ensues)      

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  • Thanks for commenting! I’m by no means a philosopher-king when it comes to topics like this… the key in my mind is still focusing on creating a strong culture and a team that shares its mission. There will be ups-and-downs (the “frustration” you mention) on any team, whether colleagues sit next to each other or can only “meet” over the phone. But I really believe that if you a) build a team interesting and interested people who care about each other b) create a mission that everyone believes in, it doesn’t matter where your team sits. Of course, I don’t know how scalable this is (maybe look at Zappos or Threadless or 37 signals for larger companies with great cultures. The other side – the interesting and interested piece – is what gets me excited. If you build a team only around people who are great at their jobs (but have no interest in each other), then you’re building a transaction-based team. That sounds awful to me… I want to work with people who care about each other’s goals.

    Aaron on

  • Hey there I really like your articles. I linked to your articles on my website about the PSP-3000 so my readers will look at your Wordpress blog also.

    PSP3000 on

  • Interesting point of view. Wondering what you think of it’s implication on society as a whole though? There are times when things like this begin to have global expansion and frustration. I’ll check back to see what you have to say.

    Gnocchi Pronunciation on

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