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Latest — History of the company

Ashil and Aaron go on an Adventure - Part 1 of 2

,For those of you who are new to Modify; Aaron and Ashil are the dynamic duo of Modify Watches (You can learn more about our team here). When we bring you your favorite sports teams, these are the guys that make it happen. Oh yes. We look good. And we make it happen.[/caption] Recently, the dynamic duo went to Minneapolis, Minnesota and Denver, Colorado to attend some big time conferences with NHL and MLS. We work hard here at Modify to bring you your favorite teams from the NBA, MLS, NHL and MLB. Here are some...

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Bootstrapping to a Strong Brand

Jimmy Breslin, the legendary New York columnist, once said, "If you don't toot your own horn, there is no music." Or was it Guy Kawasaki? Or maybe, Damon Runyan? Actually, hold on… We're receiving information that it was… Wait for it… some dude named Gil Garrity from Iowa? Whatever. Whoever uttered these unilaterally infallible words had stumbled upon an awesome credo, and it's a credo we can totally get behind. Let the horn tootin' begin. (Please read the following to the tune of either Starship Cobra's "Good Girls Go Bad"...

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Why Wear A Silicone Watch Band?

  Chemically speaking, silicone is called polymerized siloxanes. What does that mean to you?  Probably nothing.  Unless you’re a Nip/Tuck fan. What should it mean to you? Think of things like Silly Putty, dry cleaning solvents, fire stoppers, ice cube trays, and of course, our colorful silicone watch straps. We’ve been preaching the positives of silicone for years, and can’t see a reason to wear anything else. Buuuut how did we at Modify decide that silicone straps were the ones for our customers? We want you to be able to...

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Modify Watches On-Stage at SXSWi

Ayo recently had a cool opportunity to pitch Modify Watches at SXSW Interactive during a panel hosted by Startup America. Even the host of the panel, Scott Case, came on-stage checking the time and showing his colors with a dope interchangeable watch from Modify. Gotta love it! Find out what Ayo had to say about Modify, he’s on from 9:40 to 12:00. He had about a minute to sum up Modify's vision to create and share customizable style, with quality product and amazing customer service. The media experts on-stage with Ayo included WSJ's Sarah Needleman, PandoDaily's...

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Get Lucky + Give with Modify's St. Patty's Auction

Want to celebrate St. Patty’s Day by getting lucky AND doing something good? You’re in luck. Modify is giving you a chance to win a one-of-a-kind custom St. Patty’s Mod and give back to our March Together Partner. So pour a bowl of Lucky Charms, cross your fingers, and find a four leaf clover. But whatever you do don’t get out the iron because you don't want to press your luck… this is one auction you want to win! You may remember when the Ireland Face made it to the...

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