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Tour de France Inspired Mod

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In honor of the upcoming 100th anniversary of the most renowned cycling event in the world, Modify is getting ready for the race with a Tour de France inspired mod interchangeable watch. This year’s Tour de France will begin on June 29th and will cover over 2,161 miles by July 21st, all within France’s borders. The New York Times has said the "Tour de France is arguably the most physiologically demanding of athletic events. The effort has been compared to running a marathon several days a week for nearly three weeks, while the total elevation of the climbs was compared to "climbing three Everests.” In other words these athletes have some seriously mad game. The goal of the riders is to win the overall race, but there are actually three additional competitions that allow a rider to be recognized for their athletic achievements. These include classification winners for points, mountains, and best young rider. One of the most difficult parts of the cycling race is mastering the mountain climbs. The winner of the mountains classification in the Tour de France is awarded a distinctive white jersey with red polka dots. Last year's King of the Mountains winner was France's Thomas Voeckler, we think the addition of a dope rubber watch from Modify looks pretty sweet with the winning jersey, don't you agree?Thomas_Voeckler with mod Since 1975, this jersey has signified the best climber in the cycling race and Modify is celebrating with our special self-proclaimed “Tour de France King of the Mountains” watch. Show your own Tour de France colors with the red polka dot watch face from Modify … ready, set, Go! If this is getting you in the cycling mood and you’re ready to upgrade your bike, why not win a sweet new standard series fixed gear bike from Pure Fix Cycles? Don’t forget to enter the Mod-A-Day Giveaway every day for more chances to win the Dream Mod Collection grand prize. You could pick up a dope new bike along with other customizable swag to modify your life!

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