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Modify's got a fever, and the only prescription is gold watches!

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You may be too young to appreciate SNL's cowbell skit.  BUT MODIFY IS NOT.  Unless you hate laughing, it's pretty much the best SNL skit ever (check it out below).  You know what else is awesome?  Gold watches. What does "More cowbell" have to do with Modify's new line of gold watches? Nothing. But every time someone says gold watches, we think "More cowbell!", which is mostly due to Christoper Walken's classic line from the skit: "Easy guys... I put my pants on just like the rest of you - one leg at a time. Except, once my pants are on, I make gold records" So if you're not into gold... well... you should be.  For one, it's clearly a sexier commodity than pork bellies. For two (is that even a saying?), our build your own watches with the gold face have some fantabulous names including: Total Eclipse of the Mod, George Brett's Pine Tar, Golden Girls, Goldie (c)locks, and of course, More Cowbell.

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